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Self-initiated · Fictional podcast network

Dhow Radio catches the wind

A motion identity where a sail becomes a signal. Speculative work, not a client commission.

Explore the idea
Concept Dhow Radio sail mark on posters and a phone

A concept, not a commission.

The brief

Imagine a podcast network rooted in the Gulf with room for many voices. Our fictional brief called for a mark recognisable on a small cover tile and alive in an opening ident. How could we connect sound, place and motion without drawing a literal microphone?

A logo that moves like a sail catching wind.

Logo systemAnimated identsCover artSocial kit

What we made

Proposed deliverables for a self-initiated concept.

  1. Logo system

    A flexible sail-inspired mark.

  2. Animated idents

    Motion shaped by lift, drift and return.

  3. Social templates

    A repeatable rhythm for episode announcements.

  4. Sound-reactive cover art

    Artwork that responds to each voice.

The system in use

  • Concept sound-reactive sail graphic on a motion-design timeline
  • Concept tote, cap and pin carrying the abstract sail mark
  • Sculptural cobalt form used as visual inspiration, not a project deliverable

What the concept proves

One movement can guide a mark, an ident, a cover and a family of social assets. Because Dhow Radio is fictional, there are no launch metrics or client results to report.

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